AI Prompts for Copywriting: 35 High-Converting Copy Formulas

Great copywriting is the difference between a website that converts and one that doesn't. These 35 AI prompts use proven copywriting frameworks to create high-converting copy for any medium.

Headline & Hook Prompts

1. Write 10 headline options for [PRODUCT/SERVICE] using these formulas: How to, Number list, Question, Bold statement, and Benefit-driven. Target audience: [AUDIENCE].
2. Write a headline that addresses the #1 fear of [TARGET AUDIENCE] and offers a solution. Product: [PRODUCT].
3. Create 5 curiosity-gap headlines for [TOPIC] that make it impossible not to click.
4. Write a headline using the "Before-After-Bridge" formula for [PRODUCT]. Before: [PROBLEM]. After: [RESULT]. Bridge: [PRODUCT].
5. Generate 10 power word combinations for headlines about [TOPIC]. Include emotional triggers.

Sales Page Copy Prompts

1. Write a complete sales page for [PRODUCT/SERVICE] using the AIDA formula. Target: [AUDIENCE]. Price: [PRICE]. Key benefit: [BENEFIT].
2. Write the "hero section" of a landing page for [PRODUCT]. Include: headline, subheadline, bullet points of benefits, and CTA button text.
3. Create the "problem section" of a sales page for [PRODUCT]. Make the reader feel understood and the problem urgent.
4. Write a "features vs benefits" section for [PRODUCT]. Transform each feature into a customer benefit.
5. Write a "who this is for" and "who this is NOT for" section for [PRODUCT]. Be specific and honest.

Ad Copy Prompts

1. Write 5 Facebook ad variations for [PRODUCT]. Target: [AUDIENCE]. Budget: [BUDGET]. Goal: [GOAL]. Mix: problem-aware, solution-aware, and product-aware audiences.
2. Create Google Search ad copy for [PRODUCT]. Include: 3 headlines (30 chars each) and 2 descriptions (90 chars each). Target keyword: [KEYWORD].
3. Write a LinkedIn Sponsored Content ad for [B2B PRODUCT]. Target: [JOB TITLE]. Focus on business value.
4. Create a retargeting ad for people who visited [PRODUCT PAGE] but didn't buy. Address common objections.
5. Write a YouTube pre-roll ad script (15 seconds, unskippable) for [PRODUCT]. Hook in first 5 seconds.

Website Copy Prompts

1. Write homepage copy for [BUSINESS]. Include: hero section, value proposition, how it works, social proof section, and CTA. Target: [AUDIENCE].
2. Write an "About Us" page for [COMPANY] that builds trust and humanizes the brand. Include: origin story, mission, and team values.
3. Create a pricing page for [PRODUCT] with 3 tiers. Write the name, price, features, and CTA for each tier. Highlight the recommended plan.
4. Write a FAQ page for [PRODUCT] that addresses the top 10 objections to purchasing.
5. Create a "How It Works" section for [PRODUCT/SERVICE]. 3-4 steps, clear and simple, benefit-focused.

Email Copy Prompts

1. Write a promotional email for [PRODUCT] using the PAS formula (Problem, Agitate, Solution). Subject line included.
2. Create a launch email sequence (3 emails) for [PRODUCT]. Email 1: Announce. Email 2: Value + Social Proof. Email 3: Urgency + CTA.
3. Write an abandoned cart email for [PRODUCT]. Acknowledge the abandonment, address likely objections, offer incentive.

Social Proof & Testimonial Prompts

1. Write a template for collecting customer testimonials for [PRODUCT]. Include 5 questions that elicit specific, benefit-focused responses.
2. Transform this raw customer feedback into a compelling testimonial: [PASTE FEEDBACK]
3. Write a case study structure for [CUSTOMER TYPE] who achieved [RESULT] with [PRODUCT]. Include: challenge, solution, results, and quote.

CTA & Conversion Prompts

1. Write 10 CTA button text options for [ACTION]. Avoid generic "Click Here" or "Submit". Make them specific and benefit-driven.
2. Create urgency copy for a [SALE/LAUNCH] that expires [DATE]. Genuine urgency, not fake scarcity.
3. Write a risk-reversal guarantee for [PRODUCT]. Make it compelling and specific. Duration: [X] days.
4. Create a "What you get" summary section for [PRODUCT]. List everything included with perceived value.

Persuasion & Psychology Prompts

1. Apply Cialdini's 6 principles of persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to copy for [PRODUCT].
2. Rewrite this copy to be more emotionally compelling while keeping it honest: [PASTE COPY]
3. Write copy that addresses the top 3 objections to buying [PRODUCT]. Objections: [LIST OBJECTIONS].
4. Create a "before and after" narrative for [PRODUCT]. Paint a vivid picture of life before and after using it.
5. Write copy using the "future pacing" technique for [PRODUCT]. Help the reader vividly imagine their life after buying.

Recommended Copywriting Resources

For AI-assisted copywriting, Copy.ai and Jasper are purpose-built tools. For learning copywriting fundamentals, Copyhackers is the gold standard resource.

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