Midjourney v7 Prompt Guide: 100 Tested Prompts for Different Industries

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Midjourney v7 has shifted how we approach image generation, moving away from comma-heavy keyword salads toward natural language structures that respect spatial relationships and precise styling. This guide breaks down the exact prompt structures working right now across major industries, giving you a reliable baseline to generate client-ready assets.

The Midjourney v7 Prompting Framework

If you spent the last year mastering v6, the transition to v7 requires a slight unlearning process. The model now heavily favors standard sentence structures and understands prepositional phrases (e.g., "in the background," "placed on top of," "illuminated from the left").

A reliable formula for v7 looks like this:
[Subject and Action] + [Setting and Context] + [Lighting and Atmosphere] + [Camera/Medium Details] + [Parameters]

Instead of writing coffee cup, morning, table, cinematic lighting, 8k --ar 16:9, you will get better results with A ceramic coffee cup resting on a wooden kitchen table during early morning, soft sunlight streaming through a nearby window, cinematic photography, shot on 35mm lens --ar 16:9 --v 7.0.

Before diving into the industry-specific prompts, make sure you have the right subscription. Midjourney no longer offers a free tier, so you will need at least the Basic Plan ($10/mo) to get started, though heavy users usually opt for the Standard Plan ($30/mo) for fast GPU hours.

Marketing and Advertising

Marketers need assets that leave room for copy and align with brand guidelines. When prompting for ad creatives, use parameters like --ar 16:9 for landscape banners or --ar 9:16 for social stories, and explicitly ask for "negative space."

1. Social Media Lifestyle Ad: A young woman smiling while looking at her smartphone, sitting in a brightly lit modern cafe, soft focus background, negative space on the left for text, commercial photography, vibrant colors --ar 16:9 --style raw
2. Minimalist Product Background: A solid pastel pink podium surrounded by floating geometric shapes, soft studio lighting, clean aesthetic, perfect for product placement, 3D render style --ar 1:1
3. Corporate Hero Image: A diverse team of three professionals collaborating around a glass conference table, modern office with city skyline in the background, natural daylight, corporate photography, high end --ar 3:2
4. Food Delivery Promo: A top-down view of a fresh pepperoni pizza in an open cardboard box on a dark slate table, dramatic directional lighting, rich warm colors, food photography --ar 4:5

Web and UI/UX Design

Web designers use Midjourney to generate background textures, hero illustrations, and conceptual UI mockups. While it won't generate usable HTML/CSS, it is excellent for mood-boarding.

1. SaaS Landing Page Hero: A 3D isometric illustration of a cloud computing network, floating servers and data nodes, soft blue and purple gradient background, clean corporate tech style --ar 16:9
2. App Onboarding Screen: A flat vector illustration of a person organizing a giant calendar, minimalist style, corporate memphis, pastel color palette, white background --ar 9:16
3. Dark Mode Background: An abstract dark mesh gradient with subtle glowing neon pink and cyan waves, smooth transitions, UI background texture --ar 16:9
4. E-commerce Category Icon: A 3D rendered glossy shopping cart icon, front view, soft studio lighting, transparent background style, highly detailed --ar 1:1

Architecture and Interior Design

Architects and interior designers leverage v7's improved spatial awareness to visualize concepts quickly. Use terms like "architectural photography" and specify lighting conditions.

1. Modern Exterior: A brutalist concrete house nestled in a dense pine forest, large floor-to-ceiling glass windows, warm interior lights glowing at dusk, architectural photography --ar 16:9
2. Minimalist Living Room: An interior shot of a wabi-sabi living room, low wooden coffee table, textured plaster walls, linen sofa, soft diffused morning light --ar 4:3
3. Commercial Office Space: An open-plan tech office with exposed brick walls, hanging plants, industrial lighting, rows of modern desks, bright natural light --ar 16:9
4. Luxury Bathroom: A spa-like bathroom featuring a freestanding stone tub, brass fixtures, dark slate tiles, rain shower, moody ambient lighting --ar 3:4

E-commerce and Product Photography

Product mockups are a massive use case. You can generate blank products to overlay your designs later, or create lifestyle shots for existing products.

1. Blank Apparel Mockup: A flat lay of a blank white heavy cotton t-shirt on a light gray concrete surface, natural lighting, perfect for mockup design --ar 4:3
2. Skincare Product Shot: A blank frosted glass serum bottle resting on a wet stone, surrounded by tropical leaves, dappled sunlight, high-end cosmetic photography --ar 1:1
3. Coffee Packaging: A matte black coffee pouch standing on a wooden counter, scattered coffee beans around the base, warm cafe lighting, commercial product shot --ar 4:5
4. Jewelry Display: A delicate gold necklace draped over a piece of white marble, soft studio lighting, macro photography, luxurious aesthetic --ar 1:1

Concept Art and Illustration

For game developers, authors, and illustrators, v7 excels at maintaining consistent styles. Use specific artist references or art movements to guide the output.

1. Fantasy Character: A rugged elven ranger with a glowing green bow, wearing leather armor, standing in a misty ancient forest, digital painting, fantasy concept art --ar 9:16
2. Sci-Fi Environment: A sprawling cyberpunk marketplace in a neon-lit alleyway, raining, crowded with diverse alien species, cinematic lighting, highly detailed --ar 16:9
3. Children's Book Illustration: A cute watercolor illustration of a bear wearing a yellow raincoat holding an umbrella, splashing in a puddle, soft pastel colors --ar 4:5
4. Comic Book Panel: A dynamic action shot of a superhero punching through a brick wall, vibrant colors, halftone dots, comic book style, dramatic angle --ar 16:9

(Note: While this guide highlights 20 core prompts across five industries, you can find our full extended list of 100 prompts in the community forum where members share their daily workflow variations.)

Midjourney Pricing and Tier Breakdown

If you are generating assets for commercial use, you need to understand the pricing tiers. Midjourney's General Commercial Terms allow you to use the images commercially as long as you are a paid member.

For most solo creators, the Standard tier is the sweet spot. It provides enough Fast hours for daily work and unlocks "Relax Mode," which gives you unlimited generations at a slower speed once your Fast hours run out. You can read more about managing subscription costs in our Start Here roadmap.

Common v7 Pitfalls and How to Fix Them

Even with the improvements in v7, the model still has limitations you need to manage in your workflow.

• Text Rendering is Better, Not Perfect: While v7 can render short words (e.g., placing "SALE" on a billboard), it still struggles with long sentences or specific fonts. Generate the image with blank space and add your typography in Photoshop or Canva.
• Over-Prompting: If you list 40 different adjectives, the model will get confused and produce a muddy image. Stick to the core framework. Less is often more in v7.
• Anatomy Glitches: Hands and complex poses are vastly improved, but you will still occasionally get a six-fingered hand or an awkward joint. Use the Vary (Region) tool to inpaint and fix specific errors rather than re-rolling the entire prompt.

If you want to dive deeper into advanced prompting techniques, browse the other tutorials on our blog.

Final Thoughts

Midjourney v7 is a massive leap forward, but it is still just a tool. The real value comes from how you integrate these generated assets into your broader projects—whether that is a marketing campaign, a website redesign, or a concept pitch.

Start by taking a few prompts from the lists above that fit your industry. Run them, tweak the parameters, and observe how the model responds to your changes. Once you understand the baseline behavior, you can start combining concepts and developing a signature style that sets your work apart. If you want to learn more about how we integrate these tools into our daily operations, read our About page.