Case Study: I automated my entire content workflow with Make.com + Claude

I wanted to share a workflow I built over a weekend that has genuinely transformed my content operation. Sharing in case it helps anyone here.

The Problem: I was spending 3-4 hours every day on content repurposing, social scheduling, and email drafting. It was killing my creativity.

The Stack:

  • Make.com (automation logic)
  • Claude 3.5 Sonnet (writing and analysis)
  • Airtable (content database)
  • Buffer (social scheduling)

The Workflow: When I publish a YouTube video, Make.com automatically extracts the transcript via the YouTube API, sends it to Claude with a prompt to create a Twitter thread, LinkedIn post, and newsletter excerpt, then schedules all three via Buffer. Total time saved: about 2 hours per video.

Has anyone else built similar content engines? What's your stack?