How are you building your personal brand with AI?

I've been thinking a lot about the tension between using AI to scale your content and maintaining an authentic personal brand. Too much AI and your content starts to feel generic. Too little and you can't keep up with the content demands of modern platforms.

I've found my sweet spot: I use AI for research, outlines, and first drafts, but I always rewrite in my own voice and add personal stories and opinions that the AI can't generate.

How are you all handling this balance? Specifically:

  • How much of your published content is AI-assisted vs. AI-generated?
  • Do you disclose AI use to your audience?
  • Has AI helped or hurt your engagement and community connection?

Would love to hear from creators at different stages of their journey!